Primland is a resort in the Blue Ridge Mountains of  Virginia—12,000 acres of steep mountains and wooded valleys, of old cabins and hidden ravines, where the storied history of the Blue Ridge runs smack up against modern life.

Calling it a resort is rather a misnomer, as is calling it a luxury hotel, riding stable, golf course, fishing lodge, observatory, or sporting-clays range. You could call it a deer-hunting retreat, a turkey refuge, or the east’s best concentration of semi-wild pheasants. All of these statements would be true, more or less, but none of them tell the whole story.

Primland is the creation of a wealthy Swiss family named Primat (hence the name) who set out to build a hunting lodge with a difference: Instead of planted birds and wide-screen televisions, there would be genuine hunting for wild species as much as possible, interspersed with some human help where necessary. More than a dozen years in the building (and not completed even yet) Primland defies easy description beyond a simple “Go and see it—you won’t be disappointed.”

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