SUNDERLAND, VT (April 2012) – The Orvis Company has recognized Buzz Cox of The High Lonesome Ranch (www.thehighlonesomeranch.com) with the 2012 Orvis Lifetime Achievement Award.

“There are many who guide, but there are select groups who make it their life’s passion and excel over a period of many years,” explains David Perkins, Vice Chairman of Orvis.  “This award goes to an individual that has dedicated his life to that of a professional guide and host. Buzz Cox’s career spans over three decades and ranges from the Northeast to the Rocky Mountains.  He has specialized not only in sharing the great outdoors with his guests but also teaches them to respect and honor natural resources.  Whether it is sharing the secrets of a small stream, river or lake; or teaching the importance of safety in the field or on a mountain top, he has been a steward of conservation, professionalism and a lifestyle we all can admire.”

For over twenty years the Orvis Company has been recognizing excellence in sporting experiences through its Endorsed Lodges Outfitters and Guides program. Each endorsed operation has its own character, but all share the same high standards: great service, great fishing or wingshooting, and an experienced, professional staff. These standards of excellence are continually reviewed by the Orvis staff and evaluated by visiting guests in post-visit critiques sent directly to The Orvis Company. Orvis-Endorsed operations cater to every ability from beginners to experts.

Founded in 1856, Orvis pioneered the mail order industry in the United States, operates more than 80 retail stores in the U.S. and the U.K. including its Flagship store in Manchester, VT; and maintains a network of over 400 dealers worldwide. Orvis donates five percent of pre-tax profits each year to protecting nature. You can read more about Orvis on their website at www.orvis.com.