Internet Engagement Strategies
In this digital age, it’s essential to establish an online presence that directly ties to your company’s growth strategy – and then to ensure you keep it fresh, relevant and targeted to your desired audience. Most importantly, you need to be confident that you are getting a profitable return on your online investment. We can help you take your website to the next level of customer engagement and profitable growth. We’ll use a proven approach to help you engage with your target audience, generate leads, enhance your company’s brand and reputation, and drive customer action.
Search Engine Optimization (SEO)
Quite simply, SEO is the practice of giving your website the best chance of being found by a potential customer using a search engine to find a service or a product. SEO is performed by researching how people search for your business or product on the internet using keywords. What words or phrases do most people use to find something specific? Are those keywords not only listed on your site, but does the content of your website use those terms in a relevant manner.
Whether we create a blog that lives on your current website or forge relationships with existing bloggers or article marketing sites, we will work with you to increase your online presence through fresh, creative blogging content.
We’ll work with you to implement your blog within your existing website and even provide training and pointers for creating consistent, informative and engaging content targeted directly to your audience.
Facebook, Twitter, FourSquare, and more. All of these social mediums are proven to increase your online presence and help you engage your target audience in a direct conversation. We’ll work with you to evaluate which social media platform(s) work best for you and then develop a plan centered on growing your fan base and creating a conversation.
Let’s face it—you’re busy. If you don’t have the time to dedicate to routinely updating your social media pages, we’ll take care of it for you!
Landing pages are a great way to promote a specific product, service or event. We’ll work with you to develop a landing page that lives within its own, unique URL, which you can promote through your social media, print materials and more. By hosting a promotion on a specific landing page, you’re able to track your campaign’s results on a more targeted level.
If you’ve been gathering an extensive email list from existing or potential customers, but you’re not sure what to do next, email marketing is a great next step. We’ll work with you to develop an email marketing campaign, which will be targeted directly to your email list. These email blasts can inform your customers on latest company news, new products, promotions, incentives and more.
When a new lead comes in through your contact form on your website, what happens next? Studies show that a potential customer needs to be contacted at least seven times before they’re ready to make a sale. We’ll develop a contact system that engages your potential customer as soon as they hit “Submit” on your contact form.
Based upon the Google Analytics from your landing page, click-through rates on your email marketing campaigns, insights from your social media and more, we will compile a monthly report to give you an exact overview of your brand’s online performance. We’ll compare this data with your overall goals for your marketing campaign and make adjustments as needed to ensure success.
IDP Development & Multimedia Sales Director